Comcast (CMCSA) Split: How to Trade the Stock

Comcast shares sit near 23.79 dollars as the company works through its planned NBCUniversal and Sky spin off.

Comcast Corporation (NASDAQ:CMCSA) is the Philadelphia based media and connectivity company that owns Xfinity broadband, Peacock streaming, NBC, Universal Studios and a growing wireless business. Shares trade at 23.79 dollars, up 0.25% on the day, as investors keep digesting last year's decision to split the company in two through a spin off of NBCUniversal and Sky.

At a Glance

  • Price: 23.79 USD, up 0.25% on the day
  • 52 week range: 22.12 to 32.08
  • Market cap: 84.98 billion
  • P/E ratio: 4.65, EPS derived from that multiple
  • Dividend yield: 5.55%, RSI at 48.01
Comcast Corp NASDAQ:CMCSA
Price23.79 USD
Day change+0.06 (+0.25%)
52-week range22.12 – 32.08
Market cap$84.98B
P/E ratio4.65
EPS (ttm)5.12
Dividend yield5.55%
RSI (14)48.01
Volume43,735,083
Data as of 2026-06-28

The planned separation, announced in June, would create a standalone Comcast built around wireless and broadband, while a newly named NBCUniversal would carry the theme parks, film and television studios, Sky, NBC's cable networks and Peacock. Comcast plans to hold onto as much as 19.9% of NBCUniversal for up to a year after the split closes, giving it some flexibility as the new entity finds its footing. The logic behind the move is straightforward: cable and media assets have long traded at a discount inside one conglomerate, and management believes two focused companies will draw clearer valuations from investors who have struggled to price the combined business fairly.

Comcast's Valuation, Momentum and Yield

The stock's current multiple of 4.65 times earnings sits well below the broader market and even below most of its media and telecom peers, a gap that reflects lingering doubts about cable subscriber losses and cord cutting rather than any near term earnings problem. At 23.79 dollars, shares remain closer to the low end of their 52 week band of 22.12 to 32.08, suggesting the market has not fully embraced the spin off story even months after it was unveiled. An RSI of 48.01 points to a stock trading without strong momentum in either direction, neither overbought nor oversold, just drifting near the middle of its range.

The dividend yield of 5.55% is the headline for income focused holders and stands well above what most large cap technology or media names offer. The bull case rests on the idea that separating NBCUniversal will let each business pursue its own strategy, potentially closing the valuation gap that has persisted for years, while the connectivity business keeps throwing off cash to support the payout. The bear case centers on execution risk in the spin off itself, continued broadband subscriber pressure from fiber and fixed wireless competitors, and uncertainty over how NBCUniversal performs once it no longer benefits from Comcast's broader balance sheet.

An Xfinity retail storefront on a city street with a customer walking in during daytime.

Shareholders will eventually hold stock in both the new NBCUniversal and the remaining Comcast entity, a structure meant to let each company court its own investor base. Media focused funds may prefer the content and streaming assets, while income oriented holders may gravitate toward the connectivity business and its dividend.

What Happens to Comcast Stock After the Split Closes

The coming months will show whether separating theme parks, film studios and Peacock from broadband and wireless actually narrows the valuation gap management is targeting. Until the transaction closes, CMCSA shares will likely keep reacting to both the mechanics of the spin off and the underlying performance of a business still working through cord cutting trends across its cable footprint.